about us: our mission
We’re here for the trailblazers of tomorrow, those determined to challenge the status quo, make a difference in the world, work and adventure on their own terms and live to do what they’ve been told is impossible.
Welcome to Rite of Sage
We’re an award-winning, full-service studio of brand enchanters, magic workers, and storytellers. We craft immersive brand experiences that connect, captivate, and convert.
Our approach to branding is the perfect union of form and function. Behind all our beautiful art & design, there’s a science, a strategy. Ours is a potent brew of psychology, market data, archetypal principles and firsthand experience.
We’re experts at creative alchemy & perfectionists for results.
Identity
Flawless branding means knowing and being true to yourself across all mediums. It’s the signature taste that makes your brand remarkable.
We craft the recipe.
Innovation
Concepts that stand the test of time look beyond trends and into psychology and storytelling for a truly unforgettable experience.
We write the story.
Impact
Every brand affects the world in its own way, as a direct result of its actions or indirectly through values passed along to its audience.
We create the legacy.
Brand Strategy
Brand Positioning
market research
naming
tagline & slogan
art direction
logo design
color palette
typography
visual identity
illustration
promotional materials
packaging design
copywriting
website design & development
ecommerce design
design retainers
Meet the Founder
Kel is an award-winning designer, entrepreneur, investor and Forbes Next 1000 fellow.
Bringing a unique perspective of the intersection of form and function, her approach to design combines psychology, archetypes and market data with her extensive business experience.
Her firsthand experience as an entrepreneur and investor ranges from retail to tourism, agriculture, real estate and beyond. As a result, she understands both the challenges and opportunities facing brands from a wide range of industries and business models.
Since 2015 she has helped hundreds of brands around the world to share their brand stories.
She has lived in Brazil for 10+ years and has multiple ventures locally and worldwide.
We know business, because we’re founders too.
Beyond client work, here’s some of what we’ve done for our own brands.
Founded, grown and exited an ecommerce brand from zero to multi-seven figures in 4 years, with no outside investors or financing
Conceptualized, designed and produced a product named the “Best Productivity Planner of the Year” by Forbes Magazine
Designed, developed and grown a boutique hotel to rank as the #1 lodging in the state and top 10 in the country in only 1 year
Co-founded an educational trading platform based on proprietary algorithms that was named as a finalist for the Thiel Fellowship
industries in our personal brand porfolio:
Technology . Real Estate . Hospitality . Retail . Agriculture . Education . Marketing . Investment
why choose rite of sage?
A potent brew of psychology, data & business experience
When you invest in branding, you want a visual identity that will last you for years, not just until the next design trend. Beyond beautiful, it needs to be authentic, timeless, and most importantly, effective – it needs to pay for itself!
Experience
Where most creative agencies have front-facing expertise creating visuals for their clients, we have that and more: hands-on experience founding and running our own businesses in multiple industries, from market fit research and product development to daily operations and successful exit.
We understand what it’s like to actually run both product and service based brands, and we know a thing or two about what what works in practice – not just what looks pretty on paper.
We’ll always advise you on what path will lead to the best results, the ones that move the needle for your business.
Psychology
The way humans think and make decisions influences all of our buying behaviors. Beneath all of our designs and aesthetic visuals is a carefully laid foundation of psychological principals, market research and consumer behavioral trends.
Our proprietary, strategical approach is founded on Jungian psychological archetypes mixed with firsthand experience and feedback from real consumers in your target audience.
Every design decision is informed by the cultural context of your market, the values profile of your audience and the unique differentials of your brand.
Storytelling
Storytelling is essential to brand success. Humans are social creatures, and story is the thing that unites all of us, regardless of background, education, ethnicity and life experience. Story is universal.
More than ever, consumers look for unique brand experiences, personalization and shared values. They don’t want to just purchase a product: they want to be part of a larger story where they are the protagonist.
Our creation process is intentional and well-researched. From colors to fonts to illustrations and photo styling, each piece comes together to form the rich tapestry that is your brand’s story.
Case Studies