Amber Herzog Lyman

Adrienne Best, a psychic medium, approached us with a vision to completely rebrand her spiritual practice as she prepared to open her first brick-and-mortar location in Fish Creek, WI. She had been running into problems with Google de-indexing her website—previously branded as Best Reflections LLC—which was significantly impacting her organic search volume. Additionally, she wanted a brand identity that would break down the fear and uncertainty often associated with psychic readings, making her services more approachable to new clients.

Our first step was helping Adrienne rename her practice to Sacred Door Readings by Adrienne, a name that not only reflects her role as a doorway between worlds but also connects symbolically to Door County, WI, where her new location is based. This new name also allows for future expansion into courses, workshops, and a retail product line. We crafted the tagline “Channeled truth for solace, clarity, and transformation” and developed messaging that presents her work as welcoming, inspiring, and transformational.

For the visual identity, Adrienne described her channeling experience as akin to sunlight shimmering on water at sunset—a guiding vision we brought to life through a warm, sunset-inspired gradient palette. This inviting aesthetic counters the stereotypical dark, moody, and mystical visuals often associated with psychic brands, ensuring the brand feels accessible and uplifting. The brand icon incorporates the Flower of Life, symbolizing enlightenment, within a doorway motif, representing Adrienne’s role as a conduit between realms.

We also designed a new website with clearly defined service pages and direct booking links, ensuring a seamless experience for potential clients. Additionally, we relisted her website on Google through Search Console, restoring her visibility in search results. As a result, organic leads have increased, and her website is converting more visitors into clients than ever before.