Amelia Travis

Amelia, a personal coach, came to us looking for a complete rebrand of her practice. She had been using a DIY brand and website that worked well enough but felt generic, attracting a broad audience that didn’t quite align with her ideal client. She wanted a brand identity that reflected her neurodivergent, spiritual, and holistic approach—one rooted in ancient wisdom, natural rhythms, and plant and mushroom medicine.

We started with a brand strategy overhaul, repositioning her practice with a clear, soul-centered message. We crafted the tagline:

“Reconnect with yourself. Realign your intentions. Realize your potential. Soul-centered guidance for personal and professional depth, growth, and expansion.”

Visually, we wanted the brand to feel distinctive in the coaching space. Instead of the typical light, minimalist color schemes, we chose a vibrant, almost psychedelic palette inspired by plant and mushroom medicine. Smooth gradient transitions mimic the natural sunset tones and symbolize the fluid, transformative journey of her coaching work.

For the logo, we explored multiple concepts to encapsulate the brand’s core symbolism:

• The power of the divine feminine
• Nature’s wisdom and healing
• Personal transformation
• Mystical, holistic growth

The final logomark features a crescent moon paired with a rose, sage leaves, mushrooms, and a guiding star, weaving together Amelia’s spiritual, botanical, and intuitive coaching approach.

To complete the transformation, we designed marketing collateral and brand materials that brought her unique coaching style and personality to life. Now, her brand speaks directly to her dream clients, aligning her business with the deep, meaningful work she was meant to do.