case study
Innersense Organic Beauty
services
Shelf Analysis, Brand Redesign, Packaging Design, Print Collateral & Promotional Material Design
The Challenge
In 2019 Innersense came to us with the vision of rebranding their entire company and product line. They had seen substantial organic growth over the years and were ready to refresh their visuals ahead of launching on shelves in major retailers like Ulta Beauty and Sephora.
The goal was to elevate their overall look, distinguish products through color identifiers, and collaborate with new big box retail partners to ensure their products stood out on shelves. The signature “burst” of the logo needed to stay the same, but the typography, color palette and overall visual direction was to be overhauled.
The Solution
Through a detailed competitor and shelf analysis, we came up with a jewel-toned color bar system and new logo and typography for the brand. The jewel tones were a nod to their conscious approach to beauty and use of crystals and minerals in many of their products, as well as being harmonious with their current style of product photography. The color bars made identifying the product line simple and easy without overpowering the minimalist, clean aesthetic they had come to be known for.
We then helped roll out the new visual guidelines across all mediums, from hundreds of packaging SKUs to print & marketing collateral, merch kits, pitch decks, educational programs and beyond.
The project lasted nearly 2 years as we continuously revised and updated hundreds of files and promotional materials, and has been our most ambitious rebrand to date!
Insight, creativity and an eye for detail and what just “works.”
Kelsey is amazing! She is flexible, detail oriented & delivers excellent quality on every project we send her way. She has contributed significantly to our growth as a brand over the past years and we couldn’t be more pleased with her results.
