Mandy Bynum

Mandy, a successful DEI consultant, needed a professional brand identity that could serve as an umbrella for her multiple initiatives—from one-on-one consulting to workshops, masterminds, and advisory services. Before working with us, she had no real branding—just a basic font from Squarespace! She needed a cohesive brand that reflected her expertise in business strategy, nonprofit leadership, and interindustry networking while appealing to her corporate B2B audience.

We began with brand strategy, refining her messaging to clearly define her mission and differentials while keeping the brand broad enough to accommodate her wide range of offerings. We developed a mission statement that captured the essence of her work:

✨ We are designing a more representative, equitable, and profitable future for companies and individuals.

For the visual identity, we prioritized a modern, unisex aesthetic with neutral colors—a deliberate choice to align with her mid-level corporate and C-suite clientele. To add a personal touch, Mandy shared her deep connection to the elephant as a symbol of longevity and empathy. Inspired by this, we designed a custom logo integrating an elephant with her initials, creating a distinctive and meaningful brand mark.

Finally, we designed a new website, seamlessly structuring her services, process, and sub-brands under her umbrella. The result? A polished, professional, and scalable brand that reflects Mandy’s expertise and values—one that positions her as a leader in the DEI and corporate strategy space.