case study
Paradise Ranch
services
Naming, Brand Strategy, Brand Design, Interior Design, Copywriting, Website Design & Development, Marketing, Influencer Partnership Management
The Challenge
Paradise Ranch, a boutique farm hotel in Chapada dos Veadeiros, Brazil, was the first of its kind in the region. The owners wanted to establish it as an upscale destination that blended country charm with luxury, offering authentic rural experiences without sacrificing comfort. They needed a brand that would attract both families with children and couples seeking a romantic getaway—all while capturing the essence of their unique location, known for its biodiversity, waterfalls, and cultural heritage.
The Solution
We developed a comprehensive brand strategy, visual identity, website, and marketing plan focused on luxury, sensory experiences, and deep connection with animals and nature. The chalés’ American Farmhouse-inspired design—a rarity in Brazil—became a key selling point, along with classic Americana experiences like s’mores and a hobby farm featuring llamas, horses, ponies, mini pigs, goats, rabbits, and chickens.
The llama became the brand’s iconic mascot, as it is considered a novelty in Brazil and has quickly become a guest favorite. The name Paradise Ranch offers an English twist on Alto Paraíso de Goiás, the hotel’s location, which translates to “Highest Paradise of Goiás.”
Drawing inspiration from luxury dude ranches in the U.S., we created a high-end brand identity and photography style guide, collaborating with content creators to shape a brand that felt like a home away from home—a place to relax, reconnect, and experience something new.
The Results
Our marketing and content strategy played a crucial role in their success. One year post-launch:
✅ #1 ranked hotel in the region of Chapada dos Veadeiros
✅ #1 ranked hotel in the state of Goiás
✅ Ranked in top 10 lodgings in all Brazil
✅ 20+ celebrity endorsements and partnerships
✅ From 0 to 47k followers on Instagram
✅ 1050%+ ROI on Google PPC and Meta Ads campaigns
Much of this success stemmed from our “Review & Win” campaign, which encouraged guest reviews on TripAdvisor and Google in exchange for signature merchandise featuring the “Peace, Love, Llamas” slogan and the hotel’s logo.
We also designed an SEO-optimized website, including a blog with high-value regional guides, such as:
- What to do with kids in Chapada dos Veadeiros
- Where to eat in Chapada dos Veadeiros
These blog posts now rank at the top of Google search results for the region, driving consistent organic traffic and positioning Paradise Ranch as the go-to resource for travelers visiting the region.
